Healthcare is broken. With the increasing complexity of the healthcare system comes an avalanche of busywork for doctors and healthcare professionals. Caregivers are are left with little time to care for patients and even less time for their life outside of work. Physician burnout is at an all time high and one in three wouldn't do it all over again, given the option.
athenahealth has created a platform to change that. Health records are shared seamlessly across health systems, administrative tasks are automated and documentation time is reduced, “freeing up” caregivers and healthcare professionals precious time back to focus on what matters most: patient care. And perhaps even make it home in time for dinner.
The national campaign is running across digital video, display, print and social. Results are ongoing, but strong.
• 5.4% lift in aided brand awareness
• Favorability increased by 18%
• Pre-roll completion rates 65% (industry benchmark of 40%)
