CDPHP Broadcast

Healthcare is a hot topic. People are feeling confused and frustrated by the rising costs and less loyal to the tried and true brands than ever before. Capital District Physicians Health Plan is a jewel of a health plan that is working hard to find new ways to support its upstate New York members, whatever stage of life they may be in. They needed a campaign that reminded people of all the ways CDPHP is there for their members. The spots needed to feel real, relatable and convey the personal touch that is such a big part of their brand.

Director: Jonathan Bekemeier; DP: Norman Bonnie; Edit: EditBar