OUT OF HOME: Washington D.C. Metro Center
Federal employees have to re-enroll each year for their healthcare and that has made them very smart shoppers. While Blue Cross is a brand with a stable reputation, their advertising to federal employees has to work a little harder to show all of the great benefits that come with the price tag. We created this integrated campaign for our client Blue Cross and Blue Shield Federal Employee Program, which included print, online and out-of-home and two station dominations in Washington D.C.
The campaign helped Blue Cross FEP retain their 96% of the marketshare in a very competitive year.
