Unum provides supplemental insurance coverage to help protect the income of individuals who are facing a difficult time in their lives. They had received some negative press and needed a campaign to turn that sentiment around, within the communities they serve and within their organization.
We created a campaign that showed the vibrant people behind Unum brand and all they do to support the people and communities they serve.
The campaign took the form of broadcast and out of home billboards.
Director/DP: Max Gutierrez; Edit: EditBar